How to Drive Traffic to Your Online Store Using Social Media – Best Domain and Web Hosting Company in Bangladesh
Khilkhet, Nikunja-2
Dhaka-1229
01828 363436
01828 363436
info@nhostbd.com
www.nhostbd.com

How to Drive Traffic to Your Online Store Using Social Media

Like any other business, the purpose of your online store is based on achieving a higher sales volume. So that’s when we ask ourselves how to increase the traffic coming to our page. For this, SEO and social networks will become your best ally. And, if you have a budget, SEM can be an interesting option.

Here you will find some guidelines to get a correct optimization that generates qualified traffic to your e-commerce:

Firstly, search engines in their SEO (organic or free positioning) and SEM (pay per click, also known as PPC)

The first thing we should know is what kind of words we want to optimize our campaigns, whether they are (SEM) or organic SEO. This point is essential in a search strategy and will increase sales in our project.

For example, if we are an eCommerce company that sells T-shirts, we will have to analyze what words are important when it comes to making our campaigns: T-shirts, buying T-shirts, cool T-shirts, etc. We can take the risk of choosing generic keywords, in our case this would be an example: “dress in fashion.” These work best for working with social networks.

Once the keywords are chosen, the time comes for SEO, where these are the most important factors:

 Meta tags: Title and Description

  • Both must be adjusted to give the necessary information so that our target audience is interested in entering our online store when they find us. It is essential for your site to be included in the search engines. Both goals are visible in the results and your search on Google
  • On the one hand, the Title must include keywords (Keywords) that, in addition to positioning, attract the users we need.
  • The Meta description is used to give more information about the products and the pages. It is also recommended that you include keywords to get the user’s attention.
  • Use ALT tags or title tags as well as rich snippets and tags to social networks like Facebook.
  • Google’s enriched fragments are elements that provide more information in the different search results on our content, so they help us improve our SEO.

Create an Accounts of Webmaster (Google Search Console)

  • Create a tool account in the Google Webmaster Tool so that you can monitor issues that search engines encounter on your site and receive information about keywords that attract traffic.
  • Enter the keywords by which we want to position also within the content.
  • The loading speed and the mobile optimization are also key factors that we must take into account.

SEM

  • In Bangladesh, given the market share, SEM is practically Google Adwords, we pay per click, so it is important that we select those keywords that are more relevant and focused on the sale.
  • The SEM has great versatility. It allows, instantly, the appearance on Google by investing the budget that we have assigned to the campaign.
  • Be careful with choose keywords that are too general, with which we can not position ourselves.

Social Networks and Blog:

  • It is essential to analyze first what forms of dissemination interest us depending on our target audience and promote our products.
  • Here we will have to be our community managers or hire a specialist (it is always the best option).

We always take care of account the social networks in which we want to move. For example, Instagram can be very powerful if we want to sell clothes, but not computing. Even so, Facebook is always recommended, since it agglutinates many users. Although your problem may be the high content of advertising, which causes brand pages to have less visibility, so you have to invest.

In any case, general advice for both social networks and SEO is to create a blog that feeds the different social networks and the website, also allows us to establish a more special relationship with our users.


Leave a Reply